Planetary Group is a public relations firm specializing in the music industry. They specialize in representing musicians, ranging from those just starting in the industry to seasoned veterans looking to energize their career. They focus their efforts on reaching their clients target audiences whether that be college radio, AAA, non-commercial, or commercial specialty shows. By understanding that each client has a specific audience, they can utilize their connections to build the client’s brand and get their music heard by the right people. By incorporating interviews, press coverage, and online presence, they build awareness of their clients' music. Planetary Group has a network of bloggers, writers, and industry influencers with which they work to promote client image, sound, and presence. As a boutique company, they tailor their marketing plans according to the client. This means each musician will get the public relations that work for them and the kind of music they create.