Performers, producers, recording facilities, agents and other music-related brands all have special needs. For this reason, there's no wonder why so many ordinary PR firms fail to deliver satisfactory results to the industry. At the same time, there's no surprise that Planetary Group is experiencing rapid growth. The firm is now recognized as the best music PR firm for one reason: Its people. the team that powers Planetary Group comes from the music industry and understands the needs and challenges faced by music brands. So, new and established artists choose the firm to build their brand, promote events and get prominent media exposure. Planetary Group maintains a global network of music industry insiders and influencers that the firm uses to control publicity. This means that, when public relations disasters occur, Planetary Group has the resources needed to control and mitigate their outcomes. The firm also has in-house social media experts.