Best press release firm, Release Wire, offers distribution service via NewsWire, which includes 400 media sites, major search engines and the customer's hosted newsroom. The newsroom is courtesy of ReleaseWire Hosted; it is a place for customers to store all of their media content. The second distribution option is ReleaseWire Direct, which allows for targeting by industry and geographic location. Customers can add images, video and audio files to their press releases without incurring any additional cost. The press release firm has CRM software for customers to organize their contacts; it has the same features of other CRMs, including segmentation, scheduling and more. The analytics dashboard includes detailed information about audience and engagement.