20K Group brands itself as being more than just a public relations company. Rather, 20K positions itself as a communications agency. Concentrating on public relations, digital strategy, crisis communications, and training and development, 20K strives to help clients identify and communicate their brands’ message, audience, and goals. 20K’s approach to public relations is simple: ensuring that each client is well known and understood by its audience. Their personalized approach to public relations extends also to digital communications; rather than encouraging clients to use all available digital communications technology, 20K offers personalized counseling based on each client’s audience, objectives, and brand identity. 20K’s clients are part of both the private and non-profit sectors and have included such influential industry leaders as Teach for America, Oprah Winfrey Foundation, and Thorpe Corporation.
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