42 West - #18 of Best PR Firms

42 West

As a bicoastal public relations agency, 42 West works closely with the entertainment industry to execute strategies related to publicity and marketing. This can take the form of promoting television shows or movies or the individuals who are key components of those entities. Achieving success in this area has been accomplished through digital and targeted marketing and strategic communications. That strategy includes counsel that runs the gamut from raising the profile of a client, shifting it in a new direction or helping forge a more polished identity after a contentious public issue. By crafting the correct and proper message through consultation with the client, 42 West is able to coordinate its extensive media relationships in order to work in conjunction with the crafted message. The result is a fluid communication process that avoids the cookie cutter approach of past programs.