Effective immediately is one of the most dominant public relations companies in the industry. With offices in New York and Los Angeles, the firm grooms and supports emerging and established artists to become powerhouses in the music industry. The company generates buzz that makes people eager to learn more about the artists they represent. In addition to getting clients booked at events like South by Southwest, the firm has placed clients in Billboard, Rolling Stone, Complex, and Noise magazines. Services include creative consultation, branding, and social media. The agency also offers labeling, bookings, and events promotion. An impressive client roster includes Diverse Marley, Odette/Odile, Amy Guess, and the Undecided Majors.