The Podesta Group is a public relations company that is based in Washington, D.C. The Podesta Group was founded by Tony Podesta, who serves as the company's CEO and runs on the core belief of understanding how life at the nation's capital goes and how best to navigate it. The agency has been responsible for many big name marketing and outreach campaigns in D.C. and has helped many brands get the exposure they need in order to grow and become a bigger name, as well as create interest among the general public. Political and public relations experience all starts with understanding who the audience is and forming a working relationship with them. This goes a bit further with campaigning and talking to people in media outlets who have other connections in the media and will help promote the brand so that one can get all of the necessary spotlight needed.