Shift Communications - #4 of Leading Boston PR Agencies

Shift Communications

Rather than rely on hunch and other guesswork, Shift Communications prides itself on making sure that the information they receive in pursuit of quality public relations is data-driven. That makes for a clear-eyed assessment with an eye toward how it impacts the most pertinent audiences for a client. The strategy that ends up being plotted out is one that's borne of effective research into how to attract eyeballs toward any of the mediums used. It might be based on one-to-one interaction, a more advertising-based approach or through social media channels if immediacy is the avenue sought. Regardless of the road taken, the application of that data is done in creative fashion. At all points during this process, the client's return-on-investment is something that's closely looked at by Shift staffers. The work that's being done was good enough to win 53 awards in 2014, so they must be doing something right.