Current - #2 of Leading Chicago Public Relations Firms

Current

PR company Current provides marketing for real life, not just lifestyles. They work to create connections between brands and people in order to affect behavior and help companies scale. They focus on lives instead of lifestyles because they feel that lives are more unique and personal instead of stylized and overly-defined. Their approach as marketing professionals is to help brands tell their stories and develop narratives that will connect with real people. Their Realistics solutions are lenses that gather insight and data that they then use to create a real picture of your brand and audience. Current works in five national markets. They’re a part of the Interpublic Group of Companies and they had their first assignment in 2006, for The Clorox Company. Today, Current is an award-winning company with a number of clients. They promise every client that they’ll be passionate about the brand and help pursue success for the company as if it were their own.