Artist PR is a public relations firm that focuses on the music industry, specifically representing musicians. Representing independent artists, they strive to build a fan base through the right marketing resources and social media outlets. The staff at Artist PR creates a business plan for each artist that targets their ideal audience. For some artists that means relying heavily on social media such as Twitter, YouTube, and Instagram while others may focus on radio interviews and more event appearances. It is also about playing in the right venues and events, keeping their brand and image in the forefront of their fans minds. This firm also has connections in the entertainment industry to help artists reach the right editors and entertainment blogs. Getting their music heard and their name recognized is key to building a winning PR strategy. Artist PR clients will have instant access to over 25,000 entertainment industry professionals because of the connections built through years of experience in the industry.