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The best way to get word out about some good development in your company is to do a press release. Bloggers and news agencies of all sizes are hungry for news. If a clear and compelling story about your company comes their way, they will use it—they will cite and distribute it all on their own. And once this buzz gets going your name and brand will become better known to the public. Working with the best press release agency will allow you to produce such a press release. It will give you access to a pool of talented press and media relations experts who know how to strike a headline and get a story picked up by the wires and the blogosphere. Press releases are an invaluable part of any marketing and promotion strategy. They must be handled carefully, which is why you should turn to those who specialize in the field.

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