Being able to present a message in the most positive way is one of the values that comes with a press release. The use of this media channel might be to tell of a new product, announce the hiring of new staff or deal with the fallout from bad news. The problem with this method is dealing with gatekeepers that might not be interested in whatever message is delivered,something that diminishes considerably when using eReleases. Being relegated to a trash can is often the fate of press releases that lack the necessary connections to get the word out. That turns the effort of that release into a waste of time, which is why working with eReleases is so important. The company has an established track record and the sort of distribution methods to make sure that the message being sent out reaches the intended target and does so with impact.