The world of sports is highly visible, and the top teams and athletes are often viewed by the public in a hopeful yet critical eye. Maintaining a positive reputation in real life and in the digital world are keys to success in the sports industry. In order to do this, athletes, teams and brands alike all turn to the professionals at Edelman. The public closely follows along with sports, with many people having a favorite team or athlete. One wrong step, and a star can quickly fall. Edelman helps to stop this from happening. They offer reputation management services to ensure that clients in the sports industry are perceived in a positive way. They are able to develop viral marketing campaigns that showcase some of the best things that their clients are up to. If a crisis does come to pass, Edelman is there to mitigate the damage for clients.