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In the tech industry, people pay close attention to the way that you market yourself. Who is going to trust you with a detailed tech operation if your company does not even have the technical wherewithal to market itself correctly online? These people do not understand the nuances of technical expertise and online marketing are completely different; they are simply looking at the overall tendency within the industry. The trend is towards impeccable professionalism in marketing. If you do not have this, then you cannot expect anyone to look at your products in a serious manner. Hotwire PR (http://www.hotwirepr.us) is the tech PR firm that gets the job done for you in the marketing sphere. Putting your best foot forward, especially in the bad times, is the way to get ahead in tech. Let Hotwire PR (http://www.hotwirepr.us) handle all of the online marketing while you handle the real technology in house.

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