PRIME is a Hong Kong based public relations company. They have worked with brands like Gucci, Coca-Cola, and Johnnie Walker. PRIME uses creative strategies to draw attention to their clients' brands. They employ writers who can tell stories fluently in both English and Chinese. They write fresh and authentic stories about brands that are designed for specific groups of consumers. PRIME spreads these stories through many social media channels, where digital marketing experts take an editorial approach. The media team also spreads stories through their connections with bloggers and other key influencers. Clients can also directly engage people with their brands by organizing an event through PRIME. The company has a relationship with one of Hong Kong's best venues for large events. PRIME also knows influential people who can connect with each client's brand, and they invite these people to the events that they manage.